AJ Hackett Bungy: Elevating Sales and Efficiency with Yonder

AJ Hackett Bungy, a world-renowned adventure company operating in New Zealand, implemented Yonder's GPT-powered AI chatbot upgrade to sharpen customer engagement, streamline query resolution, and drive online bookings. The results have been significant.

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The Upgrade: From AI Chatbot to GPT-Powered Chatbot

AJ Hackett Bungy transitioned from their existing Yonder chatbot to the latest GPT-powered version — the upgrade Yonder has rolled out across all customers to ensure access to the best available AI technology.

Marc Perry, Business Development Manager at AJ Hackett Bungy NZ, explains the impact immediately:

"The GPT Function has been a game changer for us in our Reservations Team, if implemented and optimized efficiently it can really help time resource."

Results: A 10-Point Conversion Rate Jump

"Yonder to Website Conversion rate is up from 13% last year to 23% this year now we have optimized the platform and taken advantage of their GPT function." — Marc Perry, Business Development Manager

This 10-percentage-point improvement represents a meaningful shift in the company's sales mix — moving away from traditional call centre bookings and towards direct online conversion via the website.

What Made the Difference

Three strategies drove success:

1. Adopting GPT technology. The upgrade dramatically improved response accuracy and speed, lifting user experience and, in turn, conversion rates.
2. Continual optimisation. Regularly updating the chatbot's FAQ section kept it relevant and effective as customer needs evolved.
3. Live availability in chat. Displaying real-time availability inside the chatbot — via Yonder's booking system integrations — puts booking-ready customers exactly where they need to be with no unnecessary steps.

Conclusion

AJ Hackett Bungy's chatbot evolution is a clear example of how continuous optimisation of AI tools drives compounding returns. As Marc notes:

"Time is an often ignored but invaluable resource in any organisation, and Yonder can help with this along with boosting your revenue! We are stoked with how Yonder is performing for us and will continue to maximise its potential."