The Australian Tourism Exchange (ATE) is the southern hemisphere’s largest travel trade event — and in 2026, it’s coming to Adelaide. Yonder will be there, and we’d love to connect 🇳🇿
ATE26 runs from Sunday 10 to Thursday 14 May at the Adelaide Convention Centre, bringing together around 2,500 tourism operators, international buyers, and industry leaders from more than 30 countries. For tour and activity operators, it’s one of the most valuable networking and business development events of the year.
Here’s what to expect from Yonder at ATE26, and how to make sure we catch up while we’re all in the same city.
ATE (the Australian Tourism Exchange) is Tourism Australia’s flagship annual trade event, now in its 46th year. ATE26 is the first time the event has returned to Adelaide since 2018, hosted in partnership with the South Australian Tourism Commission at the Adelaide Convention Centre from 10–14 May 2026.
The event connects Australian tourism businesses with international buyers and travel trade professionals from over 30 countries through scheduled appointments, networking sessions, and industry showcases. It’s widely regarded as the most important B2B event on the Australian tourism calendar.
ATE26 is a timely moment for us. We've got some huge features coming to Aussies soon, and we’ll be on the ground in Adelaide to show how it all comes together with our:
ATE isn’t just a networking event. It’s where international distribution relationships are made and renewed, where the industry takes stock of what’s changing, and where operators get a rare opportunity for face time with global buyers who influence significant booking volumes.
For operators investing in technology to grow their business without growing their team, ATE is also a useful temperature check on where the industry is heading — and which tools are making a real difference.
Whether you’re already a Yonder customer, a booking platform partner, or just curious about what AI can do for a tour business, we’d love to connect. It’s a busy week, book a time in advance and we’ll make sure we catch up properly.
The Australian Tourism Exchange (ATE) is Tourism Australia’s largest annual trade event, connecting Australian tourism businesses with international buyers and travel trade professionals. ATE26 is the 46th edition of the event, held in Adelaide from 10–14 May 2026 at the Adelaide Convention Centre.
ATE brings together approximately 2,500 delegates including Australian tour operators and tourism businesses, international travel buyers and wholesalers, destination marketing organisations, and tourism technology providers from across Australia and more than 30 countries.
We're at Booth SH5, pop by and say hi or contact the team here and book a demo
Yonder is an AI-powered guest engagement platform for tour and activity operators. It includes an AI Chatbot, AI Voice Agent, automated Reviews and Surveys, and a Reputation Management dashboard — all connected to the booking systems operators already use.